Ginger Russell, founder and owner of G. Marie’s Formal Boutique, began her journey in 2010 in Georgia with a heartfelt vision: to create a space where both women and girls could feel confident, radiant, and celebrated in every season of life. What started as a small-town boutique with a few gowns and a big dream quickly became a beloved destination for prom and pageant fashion — known for its warmth, elegance, and deeply personal service.

Over the years, Ginger’s dedication, faith, and passion for uplifting women helped transform G. Marie’s into the thriving and well-known brand it is today. She built her business on authenticity, attention to detail, and creating an experience that goes far beyond simply finding a dress. Every fitting, every conversation, and every celebration within G. Marie’s reflects Ginger’s belief that fashion is about more than beauty — it’s about confidence in yourself, connection with what makes you feel most like you, and joy.

In 2023, Ginger’s lifelong love for bridal came to life with the opening of G. Marie’s Bridal, marking a new chapter in the company’s story. This expansion allowed her to share her passion for “yes moments” on an even deeper level — helping brides create memories they’ll treasure forever.

Even as G. Marie’s continues to grow, Ginger remains closely involved in the day-to-day heart of the business. She frequently travels from Georgia for appointments upon special requests, ensuring that every client receives the same level of care and attention that has defined G. Marie’s since day one.

Her mission remains beautifully simple: every woman who walks through G. Marie’s doors should leave not only with the perfect dress, but with a moment that reminds her of her beauty and worth.

Kennedy Braucht, daughter of Ginger Russell, is the co-owner of G. Marie’s Bridal and the owner of G. Marie’s Formal Boutique New Smyrna Beach, where her passion for fashion, people, and creating meaningful experiences truly shines. With over 14 years in the industry, Kennedy has become known for her creativity, vision, and heartfelt approach to helping others feel confident, beautiful, and celebrated through every milestone moment.

Her journey with G. Marie’s began long before the bridal expansion — growing up surrounded by the brand’s values of kindness, authenticity, and connection. She has played an instrumental role in shaping G. Marie’s continued growth, leading the New Smyrna Beach location with intention and innovation. Under her leadership, the boutique has become a go-to destination for prom, pageant, and formalwear, recognized for its warm atmosphere, curated collections, and personalized service that makes every guest feel at home.

Bridal holds a deeply personal meaning for Kennedy. Having experienced her own wedding journey in 2020, she understands firsthand how special and emotional this season of life can be. She pours that empathy and excitement into every appointment — ensuring that each bride feels supported, seen, and celebrated. Kennedy is present in many appointments alongside Jessica and personally offers one-on-one styling upon request, ensuring each client receives the elevated, genuine care G. Marie’s is known for.

With an eye for detail and a heart for people, Kennedy brings style and soul together in everything she does. Her goal is simple yet powerful, to make every guest feel valued, inspired, and unforgettable for their special day because at G. Marie’s, finding the perfect dress is only part of the magic. The rest is the experience she creates around it.

Jess is the manager and private appointment specialist of G. Marie's Bridal. Born and raised in the New Smyrna Beach area, Jess brings a lifelong appreciation for beauty and timeless style to G. Marie’s Bridal.

Her early years in modeling inspired a deep love for fashion and an understanding of how the right look can transform the way a woman feels. With over 13 years of experience as an Independent Beauty Consultant with Mary Kay Cosmetics, Jess has devoted her career to helping women radiate confidence from the inside out. She now brings that same personalized care and passion to G. Marie’s Bridal—creating uplifting, empowering experiences for every bride and ensuring each one feels celebrated, beautiful, and truly seen on her special day.

Guided by the words of Proverbs 31:25 — “She is clothed with strength and dignity, and she laughs without fear of the future” — Jess believes every bride embodies grace and strength. Her goal is to help each woman embrace that truth, reminding her that she was created beautifully, with purpose, and deserves to feel it as she steps into one of life’s most meaningful moments.