Ginger Russell, founder and owner of G. Marie’s Formal Boutique, began her journey in 2010 in Georgia with a simple but meaningful vision: to create a place where women and girls could feel confident, celebrated, and beautiful during life’s special moments. What started as a small-town boutique quickly grew into a beloved destination for prom and pageant fashion, known for its warmth, elegance, and deeply personal service.

In 2023, Ginger expanded her dream with the opening of G. Marie’s Bridal, bringing her passion for “yes moments” to brides as well. Even as the brand continues to grow, she remains closely involved in the heart of the business, ensuring every guest experiences the care, connection, and confidence that have defined G. Marie’s from the very beginning. ✨

Kennedy Braucht, daughter of Ginger Russell, is the co-owner of G. Marie’s Bridal and owner of G. Marie’s Formal Boutique in New Smyrna Beach. With over 14 years in the formalwear industry, she is known for her creativity, vision, and heartfelt approach to helping clients feel confident and celebrated during life’s most memorable moments. Having grown up around the values that shaped G. Marie’s, Kennedy has played a key role in the brand’s growth while leading the New Smyrna Beach location with innovation and intention.

Through her leadership, the boutique has become a trusted destination for prom, pageant, and formalwear, known for its welcoming atmosphere and personalized service. With a strong eye for style and a genuine love for people, Kennedy strives to ensure every guest feels valued, confident, and unforgettable — because at G. Marie’s, the dress is just the beginning of the experience. ✨

Jess is the manager and private appointment specialist of G. Marie's Bridal. Born and raised in the New Smyrna Beach area, Jess brings a lifelong appreciation for beauty and timeless style to G. Marie’s Bridal.

Her early years in modeling inspired a deep love for fashion and an understanding of how the right look can transform the way a woman feels. With over 13 years of experience as an Independent Beauty Consultant with Mary Kay Cosmetics, Jess has devoted her career to helping women radiate confidence from the inside out. She now brings that same personalized care and passion to G. Marie’s Bridal—creating uplifting, empowering experiences for every bride and ensuring each one feels celebrated, beautiful, and truly seen on her special day.

Guided by the words of Proverbs 31:25 — “She is clothed with strength and dignity, and she laughs without fear of the future” — Jess believes every bride embodies grace and strength. Her goal is to help each woman embrace that truth, reminding her that she was created beautifully, with purpose, and deserves to feel it as she steps into one of life’s most meaningful moments.

Harmony Cinefro is G. Marie’s Pageant Specialist and Sales Representative, bringing years of experience and passion from the pageant world to every client she works with. Having been deeply involved in the Miss USA system for many years and previously holding the title of Miss Port Orange USA, Harmony understands firsthand what it takes to shine on stage. Her knowledge of pageant fashion, stage presence, and competition styling allows her to guide contestants in choosing gowns that truly stand out.

At G. Marie’s, Harmony also manages our modeling program and works closely with all of our models, helping mentor and guide them through opportunities within the brand. She leads all pageant appointments, using her experience, eye for detail, and genuine kindness to help every client feel confident and supported. Whether preparing for a pageant, prom, or another special event, Harmony is dedicated to helping each guest find a dress that makes them feel their absolute best. ✨